Oman·The Gulf·China·Australia
TheadvisoryfirmbehindlandmarkrealestatedevelopmentsfromOmantoChina.
We advise governments, master developers, family offices, and private investors across Oman, the Gulf, China, and Australia — on masterplan strategy, feasibility, market analysis, hospitality, and capital raising — from programme conception through to delivery.
- $10B+
- Project value advised across the portfolio
- 30+
- Projects delivered across four continents
- 20+
- Countries and markets with active or completed engagements
- 4
- Global presence — Dubai (HQ), Muscat, Maputo, Sydney
Selected Engagements
What we do
We work across the full project lifecycle — from initial market and feasibility assessment through to masterplan advisory, programme refinement, hospitality strategy, and capital raising. Our engagements are typically at board and government level, where the decisions are irreversible and the analysis must be exact.
Hospitality Advisory
Hotel and resort development advisory across the Gulf and Asia. Operator selection, brand positioning, ADR and RevPAR benchmarking. We brought The Lux Collective to Oman and have advised on hotel projects across Saudi Arabia.
Masterplan Advisory
Strategic advisory for large-scale masterplan developments. We define the programme, validate the economic case, and advise on phasing — working alongside architects, governments, and master developers from the earliest stages. Active across Oman, Saudi Arabia, and China.
Programme definitionZone-specific analysisDevelopment phasingLearn moreFeasibility Studies
Independent financial modelling, demand analysis, pricing benchmarking, and programme validation. We provide the quantitative foundation on which investment decisions and development programmes are built.
Financial feasibilityDemand analysisPricing strategyLearn moreHospitality Advisory
Hotel and resort development advisory across the Gulf and Asia. Operator selection, brand positioning, ADR and RevPAR benchmarking. We brought The Lux Collective to Oman and have advised on hotel projects across Saudi Arabia.
Operator selectionBrand positioningADR and RevPAR benchmarkingLearn moreMarket Research
Independent real estate market research for development and investment decisions across Oman, the GCC, and Asia. Primary, not secondary — built from transaction data, active market intelligence, and direct buyer research.
Residential market analysisHospitality market researchBuyer profile researchLearn moreDevelopment Management
Establishing development vision and providing end-to-end oversight from concept through delivery. Concept design, site advisory, design coordination, and stakeholder management.
[ Scope breakdown ]Learn moreReal Estate Marketing
Brand identity, sales materials, launch campaign management, and the AI Broker, an AI-powered lead qualification platform purpose-built for real estate in the Gulf. The first of its kind in Oman.
[ Scope breakdown ]Learn more
Featured projects
A selection of current and recent engagements.
From the journal
Insights
The firm clients choose when the decision matters
$10B+ Advised
Urbanew has shaped over $10 billion in real estate concepts and active projects across four continents, from USD 3 billion government-backed masterplans in Oman to ultra-luxury wellness estates in China.
End-to-End Advisory
We engage across the full project lifecycle: concept, feasibility, masterplan advisory, operator sourcing, sales strategy, and delivery oversight. One firm, one consistent advisory thread.
Global Reach, Local Depth
Active engagements in Oman, Saudi Arabia, the UAE, China, Australia, Mozambique, Senegal, Fiji, Zambia, and South Africa. We understand local market conditions, not just global frameworks.
Principal-Led Delivery
Every engagement is led by a senior principal. Our clients deal directly with the people doing the thinking, not with project managers reporting to absent partners.
Independent Analysis
We hold no operator affiliations, no sales commissions, and no equity stakes in the projects we advise on. Our analysis is structurally independent, because our clients' decisions depend on it.
Integrated Marketing
Through Urbanew Studio, we extend advisory into brand identity, sales materials, AI-powered lead qualification, and launch campaign management, keeping the commercial and marketing strategy in alignment.
Work with us
Starting a project in Oman, the Gulf, or internationally?
We take on a select number of advisory mandates each year. If you are at the stage where independent expert analysis would determine the direction of your project, we would like to hear from you.
Book a consultationAccepting select mandates
2025–2026
- Offices
- Dubai (HQ)MuscatSydneyMaputo
- Reach
- OmanSaudi ArabiaUAEChinaAustraliaMozambiqueSenegalFijiZambiaSouth Africa
25.2°N 55.3°Epartners@urbanew.com
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Market analysis, project updates, and perspectives on real estate across Oman, the Gulf, and beyond — considered and infrequent.