Masterplan Advisory
Masterplanadvisoryfortheregion'smostcomplexdevelopmentprogrammes.
We work at the strategic stage of masterplan development — defining the economic programme, validating the development logic, and advising on phasing and land use before the commitments that determine everything else are made.
In practice
What masterplan advisory means in practice
Masterplan advisory is not design. It is the discipline that precedes design — determining what should be built, in what proportions, for which market, at what price point, across what timeline. We define and stress-test development programmes, validate assumptions against independent market data, and identify the zones, asset classes, and phasing sequences that optimise long-term value.
Capabilities
Service components
Programme definition
Determining the right mix of residential, commercial, retail, hospitality, and public realm — calibrated to market absorption, investor appetite, and development economics.
Zone-specific analysis
Detailed advisory on specific precincts within a larger masterplan: what they should contain, how they should be priced, and how they fit the overall development logic.
Development phasing
Sequencing analysis identifying the optimal phasing of a masterplan — balancing revenue generation, infrastructure dependency, market timing, and delivery risk.
Investment pack advisory
Review and validation of development investment packs, financial models, and programme assumptions. Identifying discrepancies and stress-testing projections.
Masterplan re-strategy
Where an existing masterplan requires recalibration, we conduct a ground-up reassessment of the commercial programme and development logic.
Government advisory
Advisory support to government clients and sovereign development entities on masterplan development priorities, land use frameworks, and development programme design.
Current engagement highlight
Urbanew Advisory is advisory lead on Al Khuwair Downtown — a USD 3 billion, government-backed masterplan in Muscat designed by Zaha Hadid Architects. In China, we serve as Development Advisor on Dragon Palace Estate, Anji — an ultra-luxury wellness estate with Clinique La Prairie, LUX*, and Fendi Casa (LVMH). In Oman, we lead the development vision and masterplan advisory for Hai Al Naseem.
Enquiry
From Vision To Value
Urbanew partners with developers, investors and hotel owners to create, position and commercialise exceptional real estate and hospitality assets.