SocioHotel(182keys)&SocioBrandedResidences(200units),YenaierPrecinct,SultanHaithamCity,Oman
Yenaier Precinct, Sultan Haitham City, Oman
01The brief
SocioHotelandSocioBrandedResidencessitwithintheYenaierPrecinctofSultanHaithamCity—182hotelkeysand200brandedresidencesdevelopedforaprivatefamily,workingcloselywithOman'sMinistryofHousingandUrbanPlanning.TheprogrammespansF&Boutlets,functionspaces,co-workingareas,retailzones,andlifestyleexperiences.Urbanewidentified,negotiated,andfacilitatedTheLuxCollective(operatorofLUX*Hotelsglobally)asthehospitalityoperator—representingtheintroductionofTheLuxCollectivebrandtotheOmanmarket.ThismandatedemonstratesUrbanew'sdirectoperatoraccessandhospitalityadvisorycapability.
02The ledger
- Components
Socio Hotel — 0 keys
Socio Branded Residences — 0 units
- Client
A private family, working closely with Oman's Ministry of Housing and Urban Planning
- Operator
The Lux Collective (LUX* Group) — first Lux Collective property in Oman, introduced and facilitated by Urbanew
- Programme
F&B outlets, function spaces, co-working areas, retail zones, lifestyle experiences
03The mandate
The mandate
- 01Operator sourcing and negotiation
- 02Design overview and concept creation
- 03Feasibility study and financial analysis
- 04Partnership Alignment
Disciplines engaged
Enquiry
From Vision To Value
Urbanew partners with developers, investors and hotel owners to create, position and commercialise exceptional real estate and hospitality assets.